Web based business stage Myntra is updating its logo after a protest was documented with the Mumbai digital police against the logo, naming it as ‘hostile’ and ‘offending to ladies’.
Naaz Patel, a lobbyist from the Avesta Foundation, had documented the protest in December 2020 as she discovered the Myntra logo to be annoying and hostile towards ladies.
Taking up the issue in different gatherings and via online media, Patel asserted that the logo took after a bare lady and requested its expulsion by Myntra, other than requesting proper activity against the firm.
Recognizing the grumbling, DCP Rashmi Karandikar from the Cyber Crime Department of Mumbai Police said that the logo was hostile in nature for ladies, as per media reports.
“Following the grievance, we sent an email to Myntra and its authorities came and met us. The authorities said they will change the logo in a month’s time,” the DCP said.
Subsequent to meeting Karandikar, the web based business stage sent an email referencing that it would reconsider the logo on its site, application just as on all bundling material.
“In accordance with our gathering, we wish to educate you that we have chosen to change the Myntra logo. While we will before long find a way to amend the logo on the site and the application, your great self will value that we have physical preprinted material (counting bundling and showcasing material) with existing logo across India. In that capacity, we will utilize the new logo in the new bundling and advertising material in the wake of depleting the said stock,” Myntra wrote in the email.
As of now, the new logo can be seen on the organization’s site.
Flipkart-claimed Myntra is one of the biggest online retailers for clothing and frill in India. The organization as of late snatched features for its ‘Finish of Reason Sale’.
The organization saw a record-breaking 15 million guests on its first day of the season on December 20, enlisting a monstrous development of more than 110 percent over the BAU (the same old thing) time frame.
Myntra sold 3 million things inside the initial 24 hours. Level 2 and 3 urban areas saw a development of 55 percent in new clients, driven by Jammu, Guwahati, Bhubaneswar, Kakinada, Dehradun and Imphal, among others.
Sources by :- Business Standard/ IANS
